Idea to Production

Pricing

A licence, plus what your application actually uses.

Two lines. One is predictable, the other tracks reality. Neither is a salary.

  • Licence + usage
  • Staging included
  • No setup fee
  • No equity

Every price here has the same shape: a licence that covers the building and the keeping-alive, and a metered resource cost for the compute, storage and traffic your application genuinely consumes. We do not publish a headline figure because the licence depends on what you are running — but the structure never changes, and you will have a number after one call.

One application

A founder or a business with one thing to build

Licence + usage

Quoted after a 30-minute call

One application or agent, built and kept running. Everything on the platform is included — none of the five guarantees is a paid tier.

Get a number
  • One production application or AI agent
  • Staging environment included
  • Custom domain and TLS
  • Accounts, roles and SSO
  • Daily backups with tested restores
  • Monitoring and alerting to a person
  • Security patching and dependency updates
  • Changes and improvements as you learn
  • Direct access to the people who built it
Most common

Several applications

A company running more than one system

Licence + usage

Scales with the number of applications

Multiple applications and agents under one relationship, sharing integrations, identity and reporting rather than being rebuilt each time.

Talk it through
  • Everything in One application
  • Multiple applications and agents
  • Shared sign-on across your applications
  • Integrations built once and reused
  • Consolidated usage and cost reporting
  • Priority response
  • Named point of contact

Programme licence

Incubators and accelerators

One licence per programme

Priced per cohort

Your whole cohort gets access. One licence for the programme; the startups pay only for the resources their own applications use.

Partner with us
  • Access for every founder in the cohort
  • Onboarding session run by us
  • Carries your name alongside ours
  • You decide who gets access and when
  • Reporting back on what got built
  • Startups billed only for their own usage
  • No engineers to hire, no platform to maintain

The metered line

What "usage" means

The metered line is the cost you would carry whoever built your application. It is separate so quiet customers are not charged for busy ones.

Compute

The capacity your application uses to answer requests and run background work. Scales down when idle.

Storage

Database and uploaded files, per gigabyte, per month.

Bandwidth

What is delivered to your users, served from a CDN so most of it is cheap.

Email

Transactional messages sent from your application, per message.

AI usage

Model usage, metered by tokens, with the model matched to the task rather than defaulting to the most expensive one.

Never an upsell

Included in every price

These are not upsells. An application without them is not one we would put our name on.

  • Encryption in transit and at rest
  • Multi-factor authentication
  • Role-based access control
  • Audit logging
  • Daily backups with tested restores
  • Uptime monitoring and error alerting
  • Zero-downtime deployments and rollback
  • Security patching and dependency updates
  • Staging environment
  • Canadian data residency
  • Status page
  • Support from the people who built it

Questions about price

Why is there no price on this page?

Because a number without knowing what you are building would be a guess, and a guess on a pricing page becomes a promise. The structure is fixed and published above; the figure takes one 30-minute call.

Is there a setup fee?

No. The licence covers the building as well as the running — the two are not separable, which is rather the point of the service.

What if my usage spikes?

Cost follows usage, and you set spending thresholds with alerts so a runaway job becomes a notification rather than an invoice. See Efficiency.

Do I pay extra for staging?

No. A second environment is how changes ship safely, so charging for it would be charging you for doing the job properly.

What happens if we stop?

You get your data out in a usable format. Being able to leave is a property of a service worth staying with.

Do you take equity instead of fees?

No. Keeping your equity is one of the main reasons to use this rather than find a technical co-founder.

Start here

Tell us what you want. In a sentence.

A 30-minute call is enough for us to tell you whether we can build it, what it will cost to run, and when it goes live.