Resources
Writing on the part that comes after.
Building is the visible part. Most of what is worth saying is about what happens next — running it, defending it, and being able to change it in year three.
Documents
Take it away with you
The proposition on paper, for forwarding to whoever else has to agree.
- Download
One-pager
The whole proposition on a single page: why most companies cannot build software, the three options that each cost something, and the fourth one.
- Download
Partner deck
For incubators and accelerators: where programmes get stuck, what the gap costs your cohort, how the partnership works, and what starting with one intake involves.
- Download
Overview
The one-pager with a title page. Same content — useful when the document is being sent on its own rather than attached to an email that already explains it.
Writing
What a security team actually asks
The questionnaire arrives attached to your biggest contract, with two weeks to answer it. Here is what is really on it.
GuideHow to describe software in plain English
You do not need a specification. You need to answer six questions well, and most people already can.
Point of viewThe cost of keeping software alive
Building is now the cheap part. Here is an honest accounting of the part that comes after, and who pays it.